STIMULUS-RESPONSE MODEL OF CONSUMER BEHAVIOR,
Barry Sam Ilaisa
TYPE lesson plan
LEVEL Tertiary
MODALITY Blended
SUBJECT Marketing · Consumer Market Behaviour
TECHNOLOGY Internet Resource · Text-based · Presentation · Mobile Device

The lesson part of a marketing course for second-year Bachelor in Commerce. The lesson aimed at enabling the students to identify and name the elements in the stimulus-response model of consumer behavior, outline the characteristics which affects consumer behavior and allow students to link into some factors such as psychological, personal, cultural, and social.


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