MARKETING COMMUNICATIONS
Riana Prins
TYPE Activity Plan
LEVEL Tertiary
MODALITY Blended
SUBJECT Integrated Marketing Communications
TECHNOLOGY Internet Resource · Video
KEYWORDS key features of imc

Lesson Summary:
Students will be able to address the need for companies to integrate their marketing communicaiton strategies to form a single voice.

Lesson Objective:
To provide students with the understanding and appreciation the components contained in an integrative model of Marketing Communications decision making process.


Download File Package · 7.3KB
This is a ZIP file. See our safety policy. Prefer individual files?
VIEW PACKAGE CONTENTS



ABOUT THE AUTHOR



LIKE THIS RESOURCE  ·  28 DOWNLOADS · View statistics

WHAT DO YOU THINK?
If you like this resource or plan to use it in your own setting, consider giving it a thumbs-up.
If you have adapted this resource (for example, for another setting or topic area), consider writing up a resource of your own and contributing it to the repository as a derivative of this resource.
The TEL Resources Repository is a project of the Centre for Distance Education at Athabasca University, in part to support TEL MOOC, a massive open online course offered through a collaboration between Athabasca University and the Commonwealth of Learning.